NIKEiD brand book.
I put together a brand book – presented to every senior stakeholder at Nike – which set out NIKEiD’s goal of revolutionising customisation once again. I then condensed this down into a new consumer-facing strapline: ‘Designed by you. Made by Nike’ (seen in-store below).
The new strapline was evolved to work across multiple executions, for multiple products.
The brand guidelines I established were used to brief all Nike retail staff, to ensure a consistent tone of voice across all touchpoints when referencing NIKEiD.
